Win search. Cut commissions. Delight guests.
Travelers are planning their trips starting in AI platforms like ChatGPT and Claude, as well as traditional search. DirectBooker puts your brand at the beginning of those conversations with your direct rates, member prices and perks. And sends every booking to your own website.
Available in ChatGPT and Claude · #2 in Claude's connector recommendations for hotel search · ~1M properties · Six of the ten biggest hotel chains signed · Up to 5x lower commission than OTAs
Tell your story
OTAs show your hotels in the same template as everyone else's. DirectBooker gives search and AI platforms your own descriptions, photos, amenities and direct-booking benefits, so travelers see what makes each property and each brand different.
Increase your revenue
OTA commissions typically run 15-25%. DirectBooker's commission is up to 5x lower, and you pay only on completed stays: no setup fees, no subscription. Every booking lands on your website, where you keep the upsell and the customer.
Delight every guest
About 70% of travelers prefer to book direct. DirectBooker shows them what they'd miss elsewhere: member rates that are often 5-15% below the lowest OTA price, plus points, elite recognition and perks like breakfast or late checkout. Guests arrive as your customers, not an OTA's.
Already working with major brands
DirectBooker has signed six of the ten biggest hotel chains, together representing more than 250 million loyalty members. We're live in the ChatGPT plugin directory and the Claude connector directory, with more AI platforms coming. Connect once, and your hotels reach every platform we work with.
In Agent Discoverability's ongoing testing of which connectors Claude recommends for hotel search and booking, DirectBooker ranks #2, behind only Booking.com. Read the case study.
Why hotels need aggregation
Travelers start with a destination, not a brand. Whether they search on Google or ask an AI assistant, the first question is "Where should I stay in Lisbon?", and they expect a full set of options to compare. No single brand can answer that on its own.
Aggregators can, which is why OTAs and metasearch sites have long held the most prominent spots in traditional search. In the EU, Google has gone a step further in its response to the Digital Markets Act: top organic placements are now open only to aggregators. AI search is following the same pattern, because AI platforms can't query thousands of individual hotel systems for every broad search.
DirectBooker brings the advantages of aggregation to hotels. We give search and AI platforms one comprehensive source of direct rates across brands and independent hotels, and send every traveler back to the hotel's own channel.
How it works
Share your feeds. Send your property list, rates and availability, and loyalty details. Most brands reuse the Google Hotels feeds they already produce.
We prepare your data. DirectBooker caches and normalizes your data so search and AI platforms can query it at scale without hitting your booking systems.
Platforms show your hotels. When travelers search in ChatGPT or Claude, your properties appear with accurate direct rates, member prices and perks.
Travelers book on your site. Every result links to your booking page with dates and guests already filled in.
You pay on completed stays. Bookings are tracked with your standard UTM, affiliate or IATA codes, and commission applies only to stays that happen.
For supported feed formats, delivery options and what we need from you, see how hotels connect to DirectBooker.
DirectBooker vs OTAs
| . | Traditional OTAs | DirectBooker |
|---|---|---|
| Commission | 10-25% | Up to 5x lower |
| Member rates and perks | Not shown | Prominently featured |
| Guest relationship | Owned by the OTA | Owned by you |
| Business model | Competes with you | Grows your direct channel |
| Traditional OTAs | DirectBooker |
|---|---|
| Commission | |
| 10-25% | Up to 5x lower |
| Member rates and perks | |
| Not shown | Prominently featured |
| Guest relationship | |
| Owned by the OTA | Owned by you |
| Business model | |
| Competes with you | Grows your direct channel |
Your MCP server and DirectBooker work together
Many brands are building their own MCP servers. DirectBooker is designed to work alongside them.
Broad searches like "hotels in Lisbon next weekend" are answered from DirectBooker's cache, so your reservation systems aren't flooded with exploratory queries. Once a traveler narrows in on one of your properties, DirectBooker can pass their question to your MCP server for live rates, room details and property-specific answers. If your server is slow or unavailable, our cache answers, so your hotels never drop out of results.
Your MCP handles the deep, brand-specific conversation. DirectBooker makes sure you're in the comparison from the start.
AI search is a new chance to reach travelers before an OTA does. Request a demo to see your hotels in ChatGPT and Claude.
Join the Direct Booking Future
The shift to AI search represents a generational opportunity to reduce OTA dependence and reconnect directly with the 70% of travelers who prefer to book direct. Request a demo to see your hotels in ChatGPT and Claude.
Frequently Asked Questions
DirectBooker is a supplier-aligned aggregator, not an OTA. We never become the merchant of record, never take payment and never own the guest relationship. Every booking happens on your website, or with your own AI booking agent.
Three things: your property list with basic details; availability, rates and inventory (ARI); and your loyalty program details, including member rates and benefits. We prefer Google Hotels format (Transaction API for ARI, Hotel List XML for properties), so most brands can reuse the feeds they already send to Google. Photos, amenities and direct-booking perks make your listings richer.
With existing Google Hotels ARI feeds (Pull or Pull with hints deliver format), integration typically takes a few weeks. For new feed formats, it takes a little longer.
Yes, and we recommend it. Member or other discounted direct-only rates are often the single biggest reason to book direct. You choose how they appear:
On by default, clearly labeled as member rates
Unlocked by a signal from the traveler, such as mentioning your loyalty program
Described as available but not shown, with the rate visible on your website after login
Not shown or mentioned
We believe a logged-in, one-to-one AI conversation works more like a closed user group than a public listing, so showing fenced rates there should not conflict with rate parity. Agreements vary, so we recommend reviewing this with your legal team. We'll configure the option that fits your contracts, and you can change it at any time.
We format your content so AI platforms can use it well: structuring it, turning paragraphs into lists, summarizing long descriptions and resizing images. We never change facts, write descriptions that aren't based on your content, generate images with AI, create offers, change policy or loyalty terms, alter reviews, or change your URLs.
We match hotels to what the traveler asks for: dates, price, location and amenities. When several hotels fit, we aim to highlight those offering more value for booking direct: better direct or member rates, direct-booking perks, accurate rates and availability, and rich content. Our ranking is independent of commission. AI platforms may re-rank results using their own criteria and understanding of the specific traveler's needs.
Not fully. We give AI platforms structured data and clear guidance, including how to label member rates, but each platform writes its own response. We can't guarantee exact wording or order.
Each booking link passes briefly through DirectBooker so we can log the click, then goes straight to your booking page with your UTM, affiliate or IATA codes intact for attribution. You're the source of record for every booking.
To give travelers complete answers, DirectBooker covers about 1 million hotels worldwide. Where a brand or its connectivity partner hasn't yet integrated with us, we show publicly available direct rates and link to the hotel's own website. There's no commission unless you sign an agreement with us.
Without an integration, we can show only a single, lowest public rate. Integrating lets you show travelers your full range of options: member and loyalty rates, refundable and non-refundable rates, different room types, upgrades and packages. You also provide your own content and tracking codes. Richer content and stronger direct offers help travelers choose your hotels, and help your hotels stand out in results.
Yes. DirectBooker is non-exclusive.
Those partnerships bring OTA limitations into AI search: commission-eligible inventory only, no member rates, no loyalty benefits and no direct-booking perks. DirectBooker makes sure AI platforms can show your own rates and benefits alongside other options.
They face the same problem that made OTAs dominant. Hotel systems aren't built for thousands of exploratory queries, and maintaining separate connections to thousands of brands and independent hotels isn't practical. AI platforms need one efficient, cached source. DirectBooker is that source, and it's aligned with hotels.
We run lean infrastructure: no call centers, no payment handling, no customer service operation. Our team built hotel search at Google Travel and Tripadvisor, and DirectBooker is designed to run efficiently at internet scale.
We deliver data through the Model Context Protocol (MCP), an open standard supported by the major AI platforms. DirectBooker is available in ChatGPT and Claude, with more platforms coming. You connect once, and your hotels reach every platform we work with.
It's worth considering. A brand MCP is the best place for detailed property questions, loyalty integration and completing bookings. DirectBooker handles the aggregation step, making sure your hotels appear in destination-level searches. The two work together, as described above.
To comply with the DMA, Google added a placement at the top of EU hotel searches that only aggregators, mostly OTAs and metasearch sites, can appear in. Individual chains can't. The European Commission is also in discussions with Google about applying the same principles to AI Overviews and AI Mode. DirectBooker is an aggregator that sends travelers back to your direct channel, giving brands a route into placements they can't reach on their own.
