AI Hotel Search, Reimagined.
Tell your story. Increase your revenue. Delight every guest.
Reclaim your customers, cut commissions by 5x, and avoid OTAs altogether.
DirectBooker is the first AI-native service that solves the top of funnel aggregation problem for direct bookings.
Why hotels are joining DirectBooker
Be discovered on AI Platforms
Integrations with Claude, ChatGPT and the largest emerging AI platforms.
Surface deals OTAs can't offer
Highlight unique offers—from loyalty program discounts to direct booking benefits.
Reach travelers first
Capture top of funnel searches and reach travelers while they’re still dreaming. Cut commissions and own the customer.
Connect once, surface everywhere
Your hotel data and direct booking links automatically delivered to all AI partners.
Aggregation equals visibility — here’s how it works
When travelers search for hotels, they want comprehensive options. Individual hotels or chains can only provide information about their own properties—missing the comparison capability travelers demand. AI platforms won't query thousands of individual hotel endpoints for every search. DirectBooker works with hotel chains and connectivity providers to aggregate direct rates, amenities and, most importantly, direct booking links — and feeds those directly to the AI platforms.
Hotels provide availability, rates & inventory (ARI) data feed
Hotels provide their real-time, best offers either directly, or via a connectivity partner. This can be as simple as providing your existing Google hotel feed, or asking your connectivity partner to do so.
DirectBooker aggregates comprehensive inventory across partners
Partner data is normalized into a single, highly performant endpoint.
AI platforms query DirectBooker for hotel comparisons
DirectBooker serves aggregated direct offers, including direct booking links.
Travelers receive comprehensive options with direct booking links
Guests can comparison shop all of the best direct rates through a conversational interface.
Bookings flow to your hotel's official channels
When travelers are ready to book, they are passed directly into your channels > web, phone or AI agent.
Why AI Optimization Isn't Enough
Hotels are spending time and energy on traditional AI optimization tactics, but DirectBooker's approach to providing aggregated hotel data via Model Context Protocol (MCP) augments these individual efforts by providing trusted, real-time data directly to foundational AI platforms. Why is aggregated data via a single MCP server preferred?
MCP Data Gets Priority
LLMs trust and prioritize data from MCP servers over traditional web crawling and SEO-optimized content — comprehensive ARI data eliminates inaccuracies from stale training models and compressed web information
MCP bypasses SEO
MCP delivers clean, structured data in AI-native format that dramatically reduces token costs and expensive processes instead of fighting outdated and often manipulated SEO optimization tactics
MCP Showcases Rich Content
This approach also enables hotels to surface unique selling points like loyalty benefits and exclusive amenities that shallow web content can't convey, and OTAs will never feature
Reshaping travel distribution
Just as Google Search replaced traditional travel agents, AI is replacing Google as the primary travel planning entry point. This creates a once-in-a-generation opportunity to reshape distribution. Dive into our latest insights here.
The DirectBooker Team
Our team has combined over 50 years experience in the online travel, hotel search and travel planning as leaders from Tripadvisor, Google Travel and now, DirectBooker. We’ve built hundreds of feeds and served accurate prices at the largest travel websites on the planet. Now, we’re ready to do it again.
Sanjay Vakil
Co-founder, CEO
ex-Tripadvisor, ex-Google Travel
George Madrid
Co-founder, CTO
ex-Google
Theresa Meyer
Co-founder, CPO | COO
ex-Tripadvisor, ex-Time Out
Axel Bichara
Board Member, Advisor
Co-founder & general partner of Baukunst
Richard Holden
Board Member, Advisor
ex-VP of Google Travel
Steve Kaufer
Board Member, Advisor
Tripadvisor cofounder
Take the next step
Our mission is to connect travelers who want to book directly with hotels who want to delight them.
We're building the infrastructure that makes direct booking the easiest, most rewarding choice in the AI era. Find out more about taking the next step.
Recent news in AI-based travel search
The travel search landscape is evolving rapidly. This is a collection of stories from across the industry that we’re excited about.